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International Airport in Public Context / 公共语境下的国际机场

The 2nd year undergraduates of Visual Communication Design program present an international airport. Based on field surveys and environmental simulations at Terminal 3 of the Beijing Capital International Airport, the students created a new visual language world. Using critical design methodology, observing the way how to communicate between things dialectically. Starting from their own senses, students derive and extend the public context that may arise in the future.

In this exhibition, students are divided into several groups. Each group is responsible for the production of a part of the work. These design works that are combined together, so they set up a possible future form of an international airport.

This one-month module can be viewed as a discussion of how the relationship between the individual and the public context. The students are standing in a multidimensional perspective to observe the existing environment and explore the design thinking and methods. They try to break existing regulations and are encouraged to ask questions and generalize their attributes to design. Through the design, new ideas and discussions are triggered.


Tutor:

XIA Yanfeng

Visual Communication MA

Royal College of Art

Juhee Hong

Visual Communication MA

Royal College of Art

Tutor of Graphic Design Department of Kingston University London


视觉传达专业的二年级本科生在此呈现的是一座国际化的机场。基于北京首都国际机场T3航站楼的实地调研和环境模拟,学生们构想了一个全新的视觉语言世界。运用批判性的设计方法论,辩证地看待事物之间的传播方式。学生从自身的感官出发,推导并延伸出未来可能会出现的公共语境。

本次展览中,学生被分成若干个小组。每个小组都承担其中某一部分的作品制作。正是这些设计作品组合在一起,构成了一座未来的国际化机场可能呈现的形态。

这个为期一个月的课题可被视为探讨个体与公共语境之间的如何产生关系。学生们在站在多维的角度去观测现有的环境,探索着设计的思维与方法。他们试图打破现有的常规,被鼓励为提出问题并归纳其属性而去设计。通过设计引发新的思考与讨论。


指导老师:

夏岩枫

英国皇家艺术学院视觉传达MA

Juhee Hong

英国皇家艺术学院视觉传达MA

英国金士顿大学视觉传达专业硕士生导师

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